HomeDirect to Consumer
EmailEmail PrintPrint
 

Direct to Consumer



Reaching Shoppers Where They Live

Direct-to-door samples, coupons and more - because your consumers are planning their next shopping trip at home.

StreetSTOPS®, PromoWorks’ exclusive direct-to-door program, reaches your consumers at home.  Designed to drive traffic at the store level, StreetSTOPS strategically distributes samples, coupons and product information to the front doors of specific household block groups around retailer trading areas.

Only StreetSTOPS guarantees:

  • Robust Targeting
    • State-of-the-art segmentation capabilities through our partnership with Nielsen, Spectra, and Homescan
  • Accountable, Audited Delivery
    • 3rd party in-field verification, GPS technology and live distribution mapping
  • Consumer Insights
    • Post-event reporting provided through www.MyPromoRewards.com, PromoWorks’ proprietary online consumer engagement vehicle.


 

Did You Know?

A recent consumer panel survey conducted by IRI reveals:

Consumer shopping habits have changed.

Your marketing strategy should too.

  • Over half of the surveyed shoppers are spending more time organizing their shopping trip AT HOME, prior to leaving for the store.
  • 50% of shoppers are MAKING LISTS that include specific categories, referring to store ads, and bringing coupons to the store.
What's New

PromoWorks featured on CNN Headline News in a special Eye on America segment, hosted by Greg Gumble


Sampling Sees Lift 20 Weeks Out. New Report on In-store Sampling Effectiveness (R.I.S.E.) study finds that in-store sampling boosts sales long after the event


PromoWorks was recently honored by the Better Business Bureau with the Torch Award for Marketplace Ethics