Retail Tastings™ (Beer, Wine & Spirits Sampling)

Tasting programs in targeted, top-selling adult beverage stores focus on the experience of tasting your brand in order to deepen the emotional connection to it. Engagement Specialists go through special certification to educate the consumer on the brand’s taste profile and to understand and execute against the legal requirements for doing so.

Tastings may also include food pairings to market usage occasions, enhance taste profiles and capitalize on cross-marketing opportunities.