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On The Right Track with Tomy® In-Store
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Tomy asked
PromoWorks to design a cost-effective in-store demo “play space” for children
to actually play with Thomas The Tank® Engine toys while parents are intercepted
at the demo station.
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To ENGAGE children
and create AWARENESS of Thomas The Tank Engine Toys by Tomy; To create
EXCITEMENT that enables interactivity in a well-defined area; and to INTERCEPT
parents while children were engaged in play.
PromoWorks brought
the demo down to the level children would normally play at and created a custom
corrugate Play Mat with full color graphics of a railroad to enable actual
interaction with Thomas the Tank Engine toys. The play mat was designed with raised edges to contain the play space on
the floor in-store. Parents were intercepted while children were playing and given a Tomy toy reference guide
handout.
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This
promotion revved Thomas The Tank Engine toy sales beyond the client’s
expectations in spite of the fact that it was executed in a non-holiday time
period.
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